Susan Wenograd
Paid media know-how!
Note: This is the third part of a series on the fastest account turnaround I've done. You should read Part I and Part II if you haven't yet! So, now I figured out one thing for sure: The client had …
Continue Reading about The Curious Case of the Sunk CPA: Part III →
This is the second installment in a case study about a Facebook Ad account turnaround. If you haven't read Part I, you should! Given the myriad reasons this account could have turned into a smoking …
Continue Reading about The Curious Case of the Sunk CPA – Part II →
It started out as a referral from a friend in the e-commerce space. He wasn't taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in …
A huge problem running rampant in Facebook ad accounts is overlapping audience issues. Since I've seen it so often recently, let's talk a little bit about how this happens, the problems, and the …
Continue Reading about The Silent Facebook Ads Killer: Audience Overlap →
Facebook started feeling the squeeze with flat-lined inventory in the News Feed in 2016. With ever-increasing pressure to continue to innovate new ways to get more advertiser money, they started …
Continue Reading about Facebook Marketplace Ads Tutorial: A Teensy New Expansion Option →
I work with quite a few start-ups, which means they are trying to nail down some of the particulars on their product or offerings. Things like pricing, shipping times, features, etc. It's not …
Continue Reading about When Your Product Changes & Results Tank →
