Susan Wenograd
Paid media know-how!
If there's one thing that causes most headaches in setting up a Facebook Ads campaign, it's Facebook Business Manager. The interface and quirks in it are mostly learned via trial and error, which …
Continue Reading about The 5 Most Common Issues with Facebook Business Manager →
At least 2-3 times a week within Facebook Ad groups, I see the following question: "Why aren't my ads delivering? It's not coming close to spending the budget." People get frustrated and start …
Continue Reading about 3 Reasons Your Facebook Ads Aren’t Spending Their Budget →
On a good day, the word "pixel" still sounds somewhat mysterious to me. It's a look I recognize from others when they hear the words "Facebook pixel...I know I'm among my people when I see …
Continue Reading about Understanding & Implementing the Facebook Pixel →
