Welp, another change is hitting the Facebook platform! While marketers are scrambling to test and find opportunities for the 20% text rule going away, now there’s a new, much bigger shift: Facebook Ads is eliminating the 28-day attribution window starting October 12th. What is the Facebook Ads attribution window? In case you don’t know, there …
Facebook’s 28-Day Attribution Window: What Should You Do? Read More »
There’s something in my refrigerator that drives me insane. I see it rarely, but it still causes an audible sigh. There will be a ketchup bottle, with maybe an inch or two left in the bottom. My eyes will cast around and there, I’ll see it: An already newly-opened one. So a new one was …
How to Use Paid Search Audiences in Facebook & Instagram Ads Read More »
So, now I figured out one thing for sure: They scaled down the normal one while scaling up the cheap one.
Disaster.
Given the myriad reasons this account could have turned into a smoking heap of a tire fire, I needed to be really careful to solve the individual issues causing it.
It started out as a referral from a friend in the e-commerce space. He wasn’t taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in Facebook circles. I agreed to talk with them.
An area where I see a lot of missed opportunity for account optimization is in Facebook remarketing audiences. Soooo many accounts are set up with a single audience for the past 30 days of visitors, and that’s it. It’s easy to just do that and forget it because the return on remarketing can be so …
