Susan Wenograd
Paid media know-how!
Welp, another change is hitting the Facebook platform! While marketers are scrambling to test and find opportunities for the 20% text rule going away, now there's a new, much bigger …
Continue Reading about Facebook’s 28-Day Attribution Window: What Should You Do? →
There's something in my refrigerator that drives me insane. I see it rarely, but it still causes an audible sigh. There will be a ketchup bottle, with maybe an inch or two left in the bottom. My …
Continue Reading about How to Use Paid Search Audiences in Facebook & Instagram Ads →
Note: This is the third part of a series on the fastest account turnaround I've done. You should read Part I and Part II if you haven't yet! So, now I figured out one thing for sure: The client had …
Continue Reading about The Curious Case of the Sunk CPA: Part III →
This is the second installment in a case study about a Facebook Ad account turnaround. If you haven't read Part I, you should! Given the myriad reasons this account could have turned into a smoking …
Continue Reading about The Curious Case of the Sunk CPA – Part II →
It started out as a referral from a friend in the e-commerce space. He wasn't taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in …
An area where I see a lot of missed opportunity for account optimization is in Facebook remarketing audiences. Soooo many accounts are set up with a single audience for the past 30 days of visitors, …
Continue Reading about 5 Ways To Wipe The Dust Off Your FB Remarketing →
