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Your No-B.S. Tour Guide in Paid Media

I've never been good at being fancy, especially when it comes to marketing. While the tools constantly change in digital marketing, the principles of what drives success do not.

Hi, I'm Susan. 👋 I have been in digital marketing for 15 years now, doing things like:

  • Google Ads
  • Programmatic display
  • Facebook Ads
  • Social content strategy
  • Twitter Ads
  • Email marketing

I've also worked both client and agency side, so I've sat on both sides of the table.

If there's one thing I've learned, it's that there's a lot of hype, a lot of confusion, and more than enough consultants willing to speak a lot without teaching you a darn thing.

That's why I I have spent the past 5 years giving my learnings away for free at conferences and via industry publications.

You can always count on me for clear, straight talk...and I don't go by any title that includes guru, rockstar, ninja, or any of that.

I'm just a marketing gal who's figured out a thing or two about a thing or two.

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