Susan Wenograd

Paid Media Expert

With over 20 years of experience in paid media, I’ve worked both in-house and agency-side, leading teams and managing complex Google Ads programs across industries. My years of player-coach perspective allows me to evaluate accounts from both the operator and leadership lens.I’m an international keynote speaker and have written extensively for industry publications including Search Engine Journal and Search Engine Land, covering the evolving economics and mechanics of paid media. My work centers on helping growth teams interpret automation-driven systems with clarity and precision.

Where to?

Need to reach out? Want to read my ramblings once a month? Curious how to work with me?Everything you need to know is here!

Ways to Work With Me

I offer two evaluation options to help your Google Ads account and media team thrive in the age of automation.I am not currently accepting ongoing account management engagements.

The Briefing

Think of this as your "check engine light." This is your second set of eyes to find any big things to test, check, or address, and/or dive into a specific area or two you're struggling with.

Best for teams who:

  • Spend $30k+/mo in Google Ads

  • Want a high-level review of how they're doing relative to what's working right now as a second set of eyes

  • Have a specific issue or two they're struggling with, but feels like the account is mostly humming

What you get:

  • Live kick-off call (up to 1 hr)

  • Written document of findings with suggestions

  • Video walkthrough of any points that benefit from an in-person explanation/screenshare

What is generally covered:

  • How conversion actions are structured and weighted

  • If offline conversions are helping or constraining bidding

  • How different Campaign types are interacting

  • If bidding signals have sufficient volume and recency

  • Auction Insights and competitive overlap review

  • Budgets allocation across campaign types

  • Interpreting business goals into how the account should function

Investment: $2,000

The Blueprint

Think of this as "we need to rebuild the engine for now and the future." It's a deep dive into every crevice of your account, with a detailed time-bound plan for evolving your account.

Best for teams who:

  • Spend $50k+/mo in Google Ads

  • Want a thorough review and holistic restructure/go-forward plan

  • Feel stuck on evolving their account, or diagnosing how to improve

  • Want a full review with a details plan forward on the account as a whole

What you get:

  • Live kick-off call (up to 1 hr)

  • Written document of findings with comprehensive plan for the account

  • Blueprint review live (up to 1 hr)

  • 30 days support via email

What is generally covered:

  • Full audit of account structure across Campaign types & a recommendation for "best state"

  • Design of conversion hierarchy (primary vs secondary signals) and evaluation of offline conversions

  • Bidding strategy assessment alignment with business goals, including recommended testing frameworks

  • Competitive overlap analysis

  • Budget allocation logic

  • Identification of unnecessary segmentation or complexity in structure, keywords, and campaign types

  • Clear definition of what should and should not be optimized and how often

Investment: $5,000

Testimonials

"Susan is a fantastic paid consultant.She quickly audited the health of our paid search and paid social programs, and then helped us increase the volume of healthy leads we generated, while reducing wasted spend." - Pete Lorenco, HYCU"When we needed outside validation for our SEM accounts, we immediately thought of Susan.She came in, performed the audits, identified opportunities for improvement, and walked the team through what needed to be done, answering follow up questions as the team encountered them. The results of her recommendations more than paid for her services." - Rachel Heseltine, Trader Interactive