Facebook Ads Creative

Facebook Dynamic Creative: Using Play-Off Teams, But Never Knowing the Champ

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I was stoked when Facebook rolled out Dynamic creative. I mean, sure, shiny tools are always a bit exciting, but it actually had the potential to be a huge time saver and provide better insight much faster. We can throw all those creative elements in there and let them battle it out to find a …

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My Massive Guide to Using the Split Testing Feature in FB Ads

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One of the things that I think still is tough in Facebook Ads’ platform is testing things. Considering what an otherwise-powerful platform it is, it still baffles me how many issues it has. It used to be a little simpler to work around some of the weirdness in Facebook’s wrinkles, but that’s actually gotten a …

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