The Curious Case of the Sunk CPA: Part III
So, now I figured out one thing for sure: They scaled down the normal one while scaling up the cheap one.
Disaster.
Facebook Ads Targeting
The Curious Case of the Sunk CPA – Part II
Given the myriad reasons this account could have turned into a smoking heap of a tire fire, I needed to be really careful to solve the individual issues causing it.
The Curious Case of the Sunk CPA
It started out as a referral from a friend in the e-commerce space. He wasn’t taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in Facebook circles. I agreed to talk with them.
The Silent Facebook Ads Killer: Audience Overlap
A huge problem running rampant in Facebook ad accounts is overlapping audience issues. Since I’ve seen it so often recently, let’s talk a little bit about how this happens, the problems, and the workarounds.
Facebook Marketplace Ads Tutorial: A Teensy New Expansion Option
With ever-increasing pressure to continue to innovate new ways to get more advertiser money, Facebook started turning to other pockets that might work. Today, let’s talk about the new Marketplace ad placements!
When Your Product Changes & Results Tank
I work with quite a few start-ups, which means they are trying to nail down some of the particulars on their product or offerings. Things like pricing, shipping times, features, etc. It’s not uncommon for small businesses in general to pivot what they offer in order to meet market demand. Hitting things just right on …