There’s something in my refrigerator that drives me insane. I see it rarely, but it still causes an audible sigh. There will be a ketchup bottle, with maybe an inch or two left in the bottom. My eyes will cast around and there, I’ll see it: An already newly-opened one. So a new one was …
How to Use Paid Search Audiences in Facebook & Instagram Ads Read More »
If there’s one thing that causes most headaches in setting up a Facebook Ads campaign, it’s Facebook Business Manager. The interface and quirks in it are mostly learned via trial and error, which is unfortunate. It’s frustrating for clients, and equally as frustrating for agencies. Here are the top things to understand about Facebook Business …
The 5 Most Common Issues with Facebook Business Manager Read More »
So, now I figured out one thing for sure: They scaled down the normal one while scaling up the cheap one.
Disaster.
Given the myriad reasons this account could have turned into a smoking heap of a tire fire, I needed to be really careful to solve the individual issues causing it.
It started out as a referral from a friend in the e-commerce space. He wasn’t taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in Facebook circles. I agreed to talk with them.
Facebook Analytics is your secret superpower, but it can be daunting to understand. Wanna learn how to get started?
