An area where I see a lot of missed opportunity for account optimization is in Facebook remarketing audiences. Soooo many accounts are set up with a single audience for the past 30 days of visitors, and that’s it. It’s easy to just do that and forget it because the return on remarketing can be so …
I think in every situation where we rely on a platform, there are several thoughts that routinely go through our heads: “Why did the set it up this way, it makes NO sense.” “Ugh WHY CAN’T IT JUST [insert seemingly logical function there]?!” While AdWords certainly has its quirks, on the whole it tends to …
There are two questions I hear which are more related than they appear to be: What does “optimizing an account” actually entail? What are you doing that’s “optimizing” it? These results are a lot better. How did you do that? The answer to the first one is what gives you the results in the second …
Stop Bleeding Cash: 10 Recent Examples of Poor Optimization Read More »
There you are, racking up your email captures and moving people down your sales funnel with Lead Ads. Go you! Now that you have it launched, it’s time to refine and expand your Lead Ads effort. Here are my top tips for doing just that. Create a Lookalike of Users Who Submitted Your Form Just …
Facebook Lead Ads Part Two: Optimizing Your Campaign Read More »
I’ll admit that when Facebook Lead Ads were released, I was a skeptic. Like seriously, who was just gonna give away their email to an ad unit? Then I ran them, and quickly saw the answer: a lot of folks. For low commitment, low barrier-to-entry situations, they can work sooooo well when compared to driving …
Facebook Lead Ads: Part One – Setting Up Your Campaign Read More »
One of the things that I think still is tough in Facebook Ads’ platform is testing things. Considering what an otherwise-powerful platform it is, it still baffles me how many issues it has. It used to be a little simpler to work around some of the weirdness in Facebook’s wrinkles, but that’s actually gotten a …
My Massive Guide to Using the Split Testing Feature in FB Ads Read More »
