It started out as a referral from a friend in the e-commerce space. He wasn’t taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in Facebook circles. I agreed to talk with them.
Facebook Analytics is your secret superpower, but it can be daunting to understand. Wanna learn how to get started?
A huge problem running rampant in Facebook ad accounts is overlapping audience issues. Since I’ve seen it so often recently, let’s talk a little bit about how this happens, the problems, and the workarounds.
It’s a question I see at least 2-3 times a week. Here are the most common reasons your Facebook Ads aren’t delivering fully, or aren’t spending their whole budget!
