One of the things that I think still is tough in Facebook Ads’ platform is testing things. Considering what an otherwise-powerful platform it is, it still baffles me how many issues it has. It used to be a little simpler to work around some of the weirdness in Facebook’s wrinkles, but that’s actually gotten a …
My background had previously been all paid search, and I was waaayyyyyy confused when I first started in Facebook Ads a few years ago. The terms used for an account are so similar: AdWords has Campaigns, so does Facebook. AdWords has Ad Groups, Facebook has Ad Sets. Many years of the AdWords’ version of things were …
Facebook Ads: The Exoskeleton & Best Practices for Account Structure Read More »
On a good day, the word “pixel” still sounds somewhat mysterious to me. It’s a look I recognize from others when they hear the words “Facebook pixel…I know I’m among my people when I see it. (Pretty sure Marky Mark actually watched me looking at code in order to perfect this face.) To be clear: …
