Susan Wenograd
Paid media know-how!
One of the things that I think still is tough in Facebook Ads' platform is testing things. Considering what an otherwise-powerful platform it is, it still baffles me how many issues it has. It used …
Continue Reading about My Massive Guide to Using the Split Testing Feature in FB Ads →
One of the things that I think still is tough in Facebook Ads' platform is testing things. Considering what an otherwise-powerful platform it is, it still baffles me how many issues it has. It used …
Continue Reading about Using the Split Testing Feature in FB Ads →
My background had previously been all paid search, and I was waaayyyyyy confused when I first started in Facebook Ads a few years ago. The terms used for an account are so similar: AdWords has …
Continue Reading about Facebook Ads: The Exoskeleton & Best Practices for Account Structure →
On a good day, the word "pixel" still sounds somewhat mysterious to me. It's a look I recognize from others when they hear the words "Facebook pixel...I know I'm among my people when I see …
Continue Reading about Understanding & Implementing the Facebook Pixel →
