Using the Split Testing Feature in FB Ads
One of the things that I think still is tough in Facebook Ads’ platform is testing things. Considering what an otherwise-powerful platform it is, it still baffles me how many...
Facebook Ads: The Exoskeleton & Best Practices for Account Structure
My background had previously been all paid search, and I was waaayyyyyy confused when I first started in Facebook Ads a few years ago. The terms used for an account are...
Understanding & Implementing the Facebook Pixel
On a good day, the word “pixel” still sounds somewhat mysterious to me. It’s a look I recognize from others when they hear the words “Facebook pixel…I know I’m among...