Susan Wenograd
Paid media know-how!
There you are, racking up your email captures and moving people down your sales funnel with Lead Ads. Go you! Now that you have it launched, it's time to refine and expand your Lead Ads effort. …
Continue Reading about Facebook Lead Ads Part Two: Optimizing Your Campaign →
I'll admit that when Facebook Lead Ads were released, I was a skeptic. Like seriously, who was just gonna give away their email to an ad unit? Then I ran them, and quickly saw the answer: a lot of …
Continue Reading about Facebook Lead Ads: Part One – Setting Up Your Campaign →
One of the things that I think still is tough in Facebook Ads' platform is testing things. Considering what an otherwise-powerful platform it is, it still baffles me how many issues it has. It used …
Continue Reading about My Massive Guide to Using the Split Testing Feature in FB Ads →
One of the things that I think still is tough in Facebook Ads' platform is testing things. Considering what an otherwise-powerful platform it is, it still baffles me how many issues it has. It used …
Continue Reading about Using the Split Testing Feature in FB Ads →
My background had previously been all paid search, and I was waaayyyyyy confused when I first started in Facebook Ads a few years ago. The terms used for an account are so similar: AdWords has …
Continue Reading about Facebook Ads: The Exoskeleton & Best Practices for Account Structure →
On a good day, the word "pixel" still sounds somewhat mysterious to me. It's a look I recognize from others when they hear the words "Facebook pixel...I know I'm among my people when I see …
Continue Reading about Understanding & Implementing the Facebook Pixel →
