I was stoked when Facebook rolled out Dynamic creative. I mean, sure, shiny tools are always a bit exciting, but it actually had the potential to be a huge time saver and provide better insight much …
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Why I’m Not Melting Down Over the Facebook Feed Announcement
I deliberately waited a few days to write about this, because I am a 30,000 ft. person. Immediately, many industry folks started jumping in and scrutinizing every line written in the announcement, …
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When Your Product Changes & Results Tank
I work with quite a few start-ups, which means they are trying to nail down some of the particulars on their product or offerings. Things like pricing, shipping times, features, etc. It's not …
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5 Ways To Wipe The Dust Off Your FB Remarketing
An area where I see a lot of missed opportunity for account optimization is in Facebook remarketing audiences. Soooo many accounts are set up with a single audience for the past 30 days of visitors, …
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4 Things On My FB Ads Wish List
I think in every situation where we rely on a platform, there are several thoughts that routinely go through our heads: "Why did the set it up this way, it makes NO sense." "Ugh WHY CAN'T IT JUST …
Stop Bleeding Cash: 10 Recent Examples of Poor Optimization
There are two questions I hear which are more related than they appear to be: What does "optimizing an account" actually entail? What are you doing that's "optimizing" it? These results are a lot …
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