Susan Wenograd
Paid media know-how!
This is the second installment in a case study about a Facebook Ad account turnaround. If you haven't read Part I, you should! Given the myriad reasons this account could have turned into a smoking …
Continue Reading about The Curious Case of the Sunk CPA – Part II →
It started out as a referral from a friend in the e-commerce space. He wasn't taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in …
I'll admit, when I first took the time to dive into Facebook Analytics, I scrunched up my face and thought, "Ugh, another platform to learn. Maybe later." I started digging into it earlier this …
Continue Reading about First Steps In Harnessing the Power of Facebook Analytics →
A huge problem running rampant in Facebook ad accounts is overlapping audience issues. Since I've seen it so often recently, let's talk a little bit about how this happens, the problems, and the …
Continue Reading about The Silent Facebook Ads Killer: Audience Overlap →
At least 2-3 times a week within Facebook Ad groups, I see the following question: "Why aren't my ads delivering? It's not coming close to spending the budget." People get frustrated and start …
Continue Reading about 3 Reasons Your Facebook Ads Aren’t Spending Their Budget →
Facebook started feeling the squeeze with flat-lined inventory in the News Feed in 2016. With ever-increasing pressure to continue to innovate new ways to get more advertiser money, they started …
Continue Reading about Facebook Marketplace Ads Tutorial: A Teensy New Expansion Option →
