A huge problem running rampant in Facebook ad accounts is overlapping audience issues. Since I’ve seen it so often recently, let’s talk a little bit about how this happens, the problems, and the workarounds. Scenario 1: “I want to see more granular results in my Facebook ad sets.” It would be great to see with […]
Facebook Ads &Paid Search Expertise
Turning your paid media dollars into more sales and leads for your business, for over 10 years.
Experience, know-how, and lots of good ol' fashioned elbow grease.
(And a little bit of sass always helps.)
From My Blog
At least 2-3 times a week within Facebook Ad groups, I see the following question: “Why aren’t my ads delivering? It’s not coming close to spending the budget.” People get frustrated and start tearing their hair out trying to figure it out. I see it most commonly on smaller spends, but it definitely happens on […]
Facebook started feeling the squeeze with flat-lined inventory in the News Feed in 2016. With ever-increasing pressure to continue to innovate new ways to get more advertiser money, they started turning to other pockets that might work. While none of them have the inventory available that the Feed does, the incremental offerings could prove to […]
It all starts with a strong partnership and a smart strategy.
- Susan Wenograd