Facebook started feeling the squeeze with flat-lined inventory in the News Feed in 2016. With ever-increasing pressure to continue to innovate new ways to get more advertiser money, they started turning to other pockets that might work. While none of them have the inventory available that the Feed does, the incremental offerings could prove to […]
Facebook Ads &Paid Search Expertise
Turning your paid media dollars into more sales and leads for your business, for over 10 years.
Experience, know-how, and lots of good ol' fashioned elbow grease.
(And a little bit of sass always helps.)
From My Blog
I was stoked when Facebook rolled out Dynamic creative. I mean, sure, shiny tools are always a bit exciting, but it actually had the potential to be a huge time saver and provide better insight much faster. We can throw all those creative elements in there and let them battle it out to find a […]
I deliberately waited a few days to write about this, because I am a 30,000 ft. person. Immediately, many industry folks started jumping in and scrutinizing every line written in the announcement, advertisers started freaking out, and my DMs and inbox were flooded with “OMG WHAT IS HAPPENING.” I’m not patting myself on the back […]
It all starts with a strong partnership and a smart strategy.
- Susan Wenograd