The Curious Case of the Sunk CPA: Part III
So, now I figured out one thing for sure: They scaled down the normal one while scaling up the cheap one.
Disaster.
So, now I figured out one thing for sure: They scaled down the normal one while scaling up the cheap one.
Disaster.
Given the myriad reasons this account could have turned into a smoking heap of a tire fire, I needed to be really careful to solve the individual issues causing it.
It started out as a referral from a friend in the e-commerce space. He wasn’t taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in Facebook circles. I agreed to talk with them.
Facebook Analytics is your secret superpower, but it can be daunting to understand. Wanna learn how to get started?
A huge problem running rampant in Facebook ad accounts is overlapping audience issues. Since I’ve seen it so often recently, let’s talk a little bit about how this happens, the problems, and the workarounds.