Susan Wenograd
Paid media know-how!
There's something in my refrigerator that drives me insane. I see it rarely, but it still causes an audible sigh. There will be a ketchup bottle, with maybe an inch or two left in the bottom. My …
Continue Reading about How to Use Paid Search Audiences in Facebook & Instagram Ads →
If there's one thing that causes most headaches in setting up a Facebook Ads campaign, it's Facebook Business Manager. The interface and quirks in it are mostly learned via trial and error, which …
Continue Reading about The 5 Most Common Issues with Facebook Business Manager →
Note: This is the third part of a series on the fastest account turnaround I've done. You should read Part I and Part II if you haven't yet! So, now I figured out one thing for sure: The client had …
Continue Reading about The Curious Case of the Sunk CPA: Part III →
This is the second installment in a case study about a Facebook Ad account turnaround. If you haven't read Part I, you should! Given the myriad reasons this account could have turned into a smoking …
Continue Reading about The Curious Case of the Sunk CPA – Part II →
It started out as a referral from a friend in the e-commerce space. He wasn't taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in …
I'll admit, when I first took the time to dive into Facebook Analytics, I scrunched up my face and thought, "Ugh, another platform to learn. Maybe later." I started digging into it earlier this …
Continue Reading about First Steps In Harnessing the Power of Facebook Analytics →
