The Curious Case of the Sunk CPA: Part III
So, now I figured out one thing for sure: They scaled down the normal one while scaling up the cheap one.
Disaster.
The Curious Case of the Sunk CPA – Part II
Given the myriad reasons this account could have turned into a smoking heap of a tire fire, I needed to be really careful to solve the individual issues causing it.
The Curious Case of the Sunk CPA
It started out as a referral from a friend in the e-commerce space. He wasn’t taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in Facebook circles. I agreed to talk with them.
First Steps In Harnessing the Power of Facebook Analytics
Facebook Analytics is your secret superpower, but it can be daunting to understand. Wanna learn how to get started?
The Silent Facebook Ads Killer: Audience Overlap
A huge problem running rampant in Facebook ad accounts is overlapping audience issues. Since I’ve seen it so often recently, let’s talk a little bit about how this happens, the problems, and the workarounds.