Susan Wenograd
Paid media know-how!
Welp, another change is hitting the Facebook platform! While marketers are scrambling to test and find opportunities for the 20% text rule going away, now there's a new, much bigger …
Continue Reading about Facebook’s 28-Day Attribution Window: What Should You Do? →
One of the most common beefs I hear about Facebook Lead Ads is the quality isn't there. Brands that experience this typically have a few issues causing it. This doesn't mean it's a good fit for …
Continue Reading about Facebook Lead Ads: 3 Ways to Increase Lead Quality →
Too often, Instagram is a box that we check when we run Facebook ads. The reality is, they are becoming their own entity more and more every year. While certain factors driving Instagram costs …
There's something in my refrigerator that drives me insane. I see it rarely, but it still causes an audible sigh. There will be a ketchup bottle, with maybe an inch or two left in the bottom. My …
Continue Reading about How to Use Paid Search Audiences in Facebook & Instagram Ads →
If there's one thing that causes most headaches in setting up a Facebook Ads campaign, it's Facebook Business Manager. The interface and quirks in it are mostly learned via trial and error, which …
Continue Reading about The 5 Most Common Issues with Facebook Business Manager →
Note: This is the third part of a series on the fastest account turnaround I've done. You should read Part I and Part II if you haven't yet! So, now I figured out one thing for sure: The client had …
Continue Reading about The Curious Case of the Sunk CPA: Part III →
