Too often, Instagram is a box that we check when we run Facebook ads. The reality is, they are becoming their own entity more and more every year. While certain factors driving Instagram costs …
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How to Use Paid Search Audiences in Facebook & Instagram Ads
There's something in my refrigerator that drives me insane. I see it rarely, but it still causes an audible sigh. There will be a ketchup bottle, with maybe an inch or two left in the bottom. My …
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The 5 Most Common Issues with Facebook Business Manager
If there's one thing that causes most headaches in setting up a Facebook Ads campaign, it's Facebook Business Manager. The interface and quirks in it are mostly learned via trial and error, which …
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The Curious Case of the Sunk CPA: Part III
Note: This is the third part of a series on the fastest account turnaround I've done. You should read Part I and Part II if you haven't yet! So, now I figured out one thing for sure: The client had …
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The Curious Case of the Sunk CPA – Part II
This is the second installment in a case study about a Facebook Ad account turnaround. If you haven't read Part I, you should! Given the myriad reasons this account could have turned into a smoking …
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The Curious Case of the Sunk CPA
It started out as a referral from a friend in the e-commerce space. He wasn't taking on clients, and this particular one got severely burned by one of the shiny agencies whose names you hear a lot in …