From enterprise-level operations to the store on the corner, I have been helping companies gets leads and sales with paid media since 2006.
I have worked both agency-side and client-side. This has given me additional insight into business models, product maturity, and other factors to consider in the work I take on.
Clients I’ve worked with:
- General Motors
- Hamilton Beach Appliances
- CircuitCity.com
- 1-800-CAR-LOAN
- Infusionsoft
- Sideshow Collectibles
- And many others guarded by NDA 😉
Industry Verticals:
- Law
- Subscription Industries: subscription boxes, on-demand grocery shopping
- E-commerce: Fashion, Consumer Electronics, Auto, Home Decor…
- Travel
- B2B SaaS
- Direct-to-consumer (D2C) hyper-growth situations
- VC-backed ventures that need to scale fast
My expertise is primarily in:
- Google Ads
- Bing Ads
- Facebook Ads
I have managed millions of dollars on each platform.
Common question: Susan, do you do lead gen or e-commerce?
Actually, I do both!
My years of experience have molded my ability to switch from CPA to LTV to ROAS pretty seamlessly.
I can help you assess your overall goals, and the steps we need to take to get there; maybe you need a lead to then become a sale, or you just need a lead because you have a rock star sales team that can take it from there.
I love both challenges and can help either way.