A huge problem running rampant in Facebook ad accounts is overlapping audience issues. Since I’ve seen it so often recently, let’s talk a little bit about how this happens, the problems, and the workarounds.
It’s a question I see at least 2-3 times a week. Here are the most common reasons your Facebook Ads aren’t delivering fully, or aren’t spending their whole budget!
With ever-increasing pressure to continue to innovate new ways to get more advertiser money, Facebook started turning to other pockets that might work. Today, let’s talk about the new Marketplace ad placements!
I was stoked when Facebook rolled out Dynamic creative. I mean, sure, shiny tools are always a bit exciting, but it actually had the potential to be a huge time saver and provide better insight much faster. We can throw all those creative elements in there and let them battle it out to find a …
Facebook Dynamic Creative: Using Play-Off Teams, But Never Knowing the Champ Read More »
I deliberately waited a few days to write about this, because I am a 30,000 ft. person. Immediately, many industry folks started jumping in and scrutinizing every line written in the announcement, advertisers started freaking out, and my DMs and inbox were flooded with “OMG WHAT IS HAPPENING.” I’m not patting myself on the back …
Why I’m Not Melting Down Over the Facebook Feed Announcement Read More »
I work with quite a few start-ups, which means they are trying to nail down some of the particulars on their product or offerings. Things like pricing, shipping times, features, etc. It’s not uncommon for small businesses in general to pivot what they offer in order to meet market demand. Hitting things just right on …
